The RR Enterprises Subscriber Management System has a unique software architecture that provides total flexibility in the handling of marketing campaigns, unlimited services, rate schedules and packages.
Combined with the incredible functionality of the RR Subscriber Management System, we offer a Marketing Campaign module that is simply outstanding! It completely controls the processing of subscribers who elect to receive cable, Pay Per View or Internet service as the result of a marketing campaign (promotion). It will support both fixed and variable length campaigns in whatever combinations are desired. The System will automatically track and report on any campaign. It will automatically give any customer signing-up any current promo they qualify for, and the Customer Service Representative does not have to remember or consult anything about the campaign, the System does it for them! Of course, the CSRs have the ability to offer any campaign for which the subscriber qualifies.
Should a CSR desire details about a specific campaign, Help screens are readily available which will give the CSR the details of any campaign, including scripting help on how to sell the campaign to the subscriber.
“The new marketing module offered by RR Enterprises allows us to present a more diversified approach to the cross selling of services. In a highly competitive environment, the ability to bundle and cross sell basic and digital cable with high speed Internet allows us to optimize our marketing of these products and services. The capability to group these very different types of services into customized promotions will enable us to better cross sell the products and services that we offer.”
Persona Communications Inc.
St. Johns, Nfld.
The RR Enterprises Marketing module is extremely flexible, enabling you to tailor a marketing campaign that is just right for your targeted subscriber group. There is a multitude of selection options available, including:
Here are just a few examples of the different type of campaigns you can create:
Incorporating ‘multiple marketing triggers’ to establish a subscriber’s eligibility and benefits for a specific campaign, you can focus on a specific marketing area.
Multiple marketing triggers can be established according to:
Campaign Benefits, whether free PPV movies, merchandise, discounts etc. can be set to be automatically given to the subscriber only if a match is found within the triggers that you have set up. The benefits will be assigned either by Services, Packages, Purchasable Item, Monthly rental, Installation and PPV.
Determining when you would like the subscriber to initially receive the benefit of the campaign, and for how long the subscriber will receive those benefits, is extremely simple to set-up. The benefits will start within a defined period (months, weeks, days) from the work order completion, PPV charging or the posting of payment batches. The benefits can also run for any given time period (months, weeks, days).
Our sophisticated Work Order Program will automatically inform the EC when a campaign benefit or trigger is cancelled because the subscriber’s rate schedule, services or billing frequency has changed
Generating new subscribers is a critical aspect of your business. The RR Marketing Module gives you all the tools to reach out to your prospective subscribers. The cash and journal voucher input procedures are based on the standard accounting features of batching and batch totals. The System uses a sophisticated batch accounting method, which supports online input and has full editing capabilities.
You decide on the definition of your telemarketing campaign. Whether you want to contact existing or potential subscribers, focus on specific Divisions or Communities, incorporate only certain Work Order or Marketing zones or market to subscribers with specific Services, it is all a simple selection process. Further define your telemarketing campaign to include only those subscribers that are new, active, cancelled or include all subscribers.
Multiple reports are available on all aspects of your telemarketing campaign, including a daily report of subscribers that require follow-up calls. The report is based on User defined criteria with specific time lines for follow-up, and indicates the type of follow-up call to be made.
The RR Telemarketing module’s sophistication allows you to isolate a specific segment of the database for telemarketing, i.e. all subscribers lost to a satellite dish, other disconnect reasons, whatever you desire. Among the many other features available is a history log of telemarketing activities, subscriber ‘smart notes’, telephone log history, logging of telemarketing letters to subscribers, work order & service call history, credit history, call reasons, the ability to import a prospect list, and Help scripting for service selling.
Based on the constants and tables established, the System will calculate all applicable commissions for both inside and outside telemarketers. Every two weeks, the commission system will calculate commissions based on subscriber activity.